Average revenue per unit (ARPU) in the Beauty, Health, Personal & Household Care market for different segments France 2017-2027

The average revenue per unit (ARPU) is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the ARPU reaches the maximum value for all four different segments at the end of the comparison period. Particularly noteworthy is the segment Personal Care, which has the highest value of 656.73 U.S. dollars.

Average revenue per unit (ARPU) in the Beauty, Health, Personal & Household Care market for different segments France from 2017 to 2027

Characteristic	Personal Care	Beauty Care	Health Care	Household Care
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Supplementary notes

The eCommerce market segment Beauty, Health, Personal & Household Care refers to the commercial (B2C) sales of beauty products (cosmetics and fragrances), over-the-counter (OTC) medical and pharmaceutical products (e.g., vitamins and minerals; analgesics), personal care items (e.g., eye care, oral care), and household care products (e.g., detergents, insecticides, and paper tissues) sold via digital channels. These include internet retailers (e.g., amazon.com), online pharmacies, online stores of drugstores, and other individual traders (e.g., cvs.com, bathandbodyworks.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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