ARPU in the Beauty, Health, Personal & Household Care market United States 2017-2027

Published by Statista Research Department, Sep 19, 2024

Over the last two observations, the average revenue per unit (ARPU) is forecast to significantly increase in all segments. As part of the positive trend, the ARPU reaches the maximum value for all four different segments at the end of the comparison period. Particularly noteworthy is the segment Personal Care, which has the highest value of 932.88 U.S. dollars.

Average revenue per unit (ARPU) in the Beauty, Health, Personal & Household Care market for different segments United States from 2017 to 2027

Characteristic	Personal Care	Beauty Care	Health Care	Household Care
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Supplementary notes

The eCommerce market segment Beauty, Health, Personal & Household Care refers to the commercial (B2C) sales of beauty products (cosmetics and fragrances), over-the-counter (OTC) medical and pharmaceutical products (e.g., vitamins and minerals; analgesics), personal care items (e.g., eye care, oral care), and household care products (e.g., detergents, insecticides, and paper tissues) sold via digital channels. These include internet retailers (e.g., amazon.com), online pharmacies, online stores of drugstores, and other individual traders (e.g., cvs.com, bathandbodyworks.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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