Average revenue per unit (ARPU) in the Search Advertising market Worldwide 2018-2028

Published by Statista Research Department, Feb 26, 2024

The average ad spending per internet user is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Search Advertising Mobile, which has the highest value of 40.58 U.S. dollars.

The Statista Market Insights cover a broad range of additional markets.

Average revenue per unit (ARPU) in the Search Advertising market for different segments Worldwide from 2018 to 2028

Characteristic	Search Advertising Mobile	Search Advertising Desktop
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

More information

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.

Additional information:
Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.

Citation formats