Average revenue per unit (ARPU) in the Fashion market for different segments Iceland 2019-2029

The average revenue per user is forecast to experience significant growth in all segments in 2029. However, it can be observed that the growth of all two segments slows down in the later stages of the forecast period. Explicitly, the segment Footwear registers the smallest increase in 2029, with a value of 1.8 U.S. dollars.

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Average revenue per unit (ARPU) in the Fashion market for different segments Iceland from 2019 to 2029

Characteristic	Apparel	Footwear
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Supplementary notes

The eCommerce market segment Fashion encompasses the commercial (B2C) sale of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers, luxury footwear, as well as textile and other footwear), luggage and bags (e.g., suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps, watches and jewelery) via a digital channel. The main sales channels in this market segment include internet retailers (e.g., amazon.com) and online fashion retailers (e.g., Asos, Zalando, Nordstrom) or dedicated category retailers (e.g., eBags, zara.com, clarks.com, samsonite.com). Dedicated outdoor and sports apparel, outdoor and sports footwear, as well as baby’s clothes are not included in this segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion articles are also not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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