Number of users in the TV & Video market for different segments United States 2019-2029

Over the last two observations, the number of users is forecast to significantly increase in all segments. As part of the positive trend, the number of users reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment OTT Video, which has the highest value of 259.78 million users.

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Number of users in the TV & Video market for different segments United States from 2019 to 2029 (in million individuals)

Characteristic	OTT Video	Traditional TV & Home Video
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

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