Average revenue per unit (ARPU) in the Digital Advertising market Worldwide 2018-2028

Published by Statista Research Department, Sep 6, 2024

Over the forecast period until 2028, the average ad spending per internet user is forecast to exhibit fluctuations among the eight segments. The indicator decreases only in the segment Classifieds towards the end of the forecast period, while the remaining segments follow a positive trend. The absolute difference between 2018 and 2028 is 0.93 U.S. dollars.

Find further statistics on other topics such as a comparison of the average ad spending per internet user in Puerto Rico and a comparison of the average ad spending per internet user in Norway.

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Average revenue per unit (ARPU) in the Digital Advertising market for different segments Worldwide from 2018 to 2028

Characteristic	In-App Advertising	Search Advertising	Social Media Advertising	Video Advertising	Banner Advertising	Influencer Advertising	Classifieds	Audio Advertising
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Advertising refers to the practice of promoting products or services through online channels by purchasing ad placements with the aim of driving traffic, increasing brand awareness, and generating leads or sales using data-driven strategies. This form of advertising uses the internet and various technologies to target audiences based on their demographics, online behavior, and personal interests.

Structure:
Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital banner, digital audio, digital classifieds, connected TV, in-app, and influencer advertising.

Additional information:
The market comprises digital advertising spending, users, average revenue per user, advertising share by industry, advertising share by device, brand shares, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on digital advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

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