Over the forecast period until 2028, the average ad spending per internet user is forecast to exhibit fluctuations among the three segments. In general, the indicator appears to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2028. Among them, the segment Video ads mobile attains the highest value throughout the entire period, reaching 31.25 U.S. dollars.
Data provided by Statista Market Insights are estimates.Definition: Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.
Additional information: Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.
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Statista Market Insights. (November 22, 2023). Average revenue per unit (ARPU) in the Video Advertising market for different segments Worldwide from 2018 to 2028 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/forecasts/1443303/average-revenue-per-unit-arpu-video-advertising-market-for-different-segments-worldwide
Statista Market Insights. "Average revenue per unit (ARPU) in the Video Advertising market for different segments Worldwide from 2018 to 2028." Chart. November 22, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/forecasts/1443303/average-revenue-per-unit-arpu-video-advertising-market-for-different-segments-worldwide
Statista Market Insights. (2023). Average revenue per unit (ARPU) in the Video Advertising market for different segments Worldwide from 2018 to 2028. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/forecasts/1443303/average-revenue-per-unit-arpu-video-advertising-market-for-different-segments-worldwide
Statista Market Insights. "Average Revenue per Unit (Arpu) in The Video Advertising Market for Different Segments Worldwide from 2018 to 2028." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/forecasts/1443303/average-revenue-per-unit-arpu-video-advertising-market-for-different-segments-worldwide
Statista Market Insights, Average revenue per unit (ARPU) in the Video Advertising market for different segments Worldwide from 2018 to 2028 Statista, https://www.statista.com/forecasts/1443303/average-revenue-per-unit-arpu-video-advertising-market-for-different-segments-worldwide (last visited December 21, 2024)
Average revenue per unit (ARPU) in the Video Advertising market for different segments Worldwide from 2018 to 2028 [Graph], Statista Market Insights, November 22, 2023. [Online]. Available: https://www.statista.com/forecasts/1443303/average-revenue-per-unit-arpu-video-advertising-market-for-different-segments-worldwide
