Number of users in the Beauty, Health, Personal & Household Care market for different segments Indonesia 2017-2027

The number of users is forecast to experience significant growth in all segments in 2027. This reflects the overall trend throughout the entire observation period from 2017 to 2027. It is estimated that the user number is continuously rising in all segments. In this regard, the Beauty Care segment achieves the highest value of 64.11 million individuals in 2027.

Number of users in the Beauty, Health, Personal & Household Care market for different segments Indonesia from 2017 to 2027 (in million individuals)

Characteristic	Personal Care	Beauty Care	Health Care	Household Care
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Supplementary notes

The eCommerce market segment Beauty, Health, Personal & Household Care refers to the commercial (B2C) sales of beauty products (cosmetics and fragrances), over-the-counter (OTC) medical and pharmaceutical products (e.g., vitamins and minerals; analgesics), personal care items (e.g., eye care, oral care), and household care products (e.g., detergents, insecticides, and paper tissues) sold via digital channels. These include internet retailers (e.g., amazon.com), online pharmacies, online stores of drugstores, and other individual traders (e.g., cvs.com, bathandbodyworks.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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