Number of users in the Beauty, Health, Personal & Household Care market for different segments China 2019-2029

Over the last two observations, the number of users is forecast to significantly increase in all segments. The trend observed from 2019 to 2029 remains consistent throughout the entire forecast period. There is a continuous increase in the number of users across all segments. Notably, the Personal Care segment achieves the highest value of 658.92 million users at 2029.

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Number of users in the Beauty, Health, Personal & Household Care market for different segments China from 2019 to 2029 (in million individuals)

Characteristic	Personal Care	OTC Pharmaceuticals
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Supplementary notes

The eCommerce market segment Beauty, Health, Personal & Household Care refers to the commercial (B2C) sales of beauty products (cosmetics and fragrances), over-the-counter (OTC) medical and pharmaceutical products (e.g., vitamins and minerals, analgesics), personal care items (e.g., eye care, oral care), and household care products (e.g., detergents, insecticides, and paper tissues) sold via digital channels. These include internet retailers (e.g., amazon.com), online pharmacies, online stores of drugstores, and other individual traders (e.g., cvs.com, bathandbodyworks.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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