The ad spending is forecast to experience significant growth in all segments in 2028. The trend observed from 2018 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Search Advertising Mobile segment achieves the highest value of 3.5 billion U.S. dollars at 2028.
Data provided by Statista Market Insights are estimates.Definition: Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.
Additional information: Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.
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Statista Market Insights. (November 22, 2023). Revenue in the Search Advertising market for different segments Australia from 2018 to 2028 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/forecasts/1443175/revenue-search-advertising-market-for-different-segments-australia
Statista Market Insights. "Revenue in the Search Advertising market for different segments Australia from 2018 to 2028 (in million U.S. dollars)." Chart. November 22, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/forecasts/1443175/revenue-search-advertising-market-for-different-segments-australia
Statista Market Insights. (2023). Revenue in the Search Advertising market for different segments Australia from 2018 to 2028 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/forecasts/1443175/revenue-search-advertising-market-for-different-segments-australia
Statista Market Insights. "Revenue in The Search Advertising Market for Different Segments Australia from 2018 to 2028 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/forecasts/1443175/revenue-search-advertising-market-for-different-segments-australia
Statista Market Insights, Revenue in the Search Advertising market for different segments Australia from 2018 to 2028 (in million U.S. dollars) Statista, https://www.statista.com/forecasts/1443175/revenue-search-advertising-market-for-different-segments-australia (last visited November 23, 2024)
Revenue in the Search Advertising market for different segments Australia from 2018 to 2028 (in million U.S. dollars) [Graph], Statista Market Insights, November 22, 2023. [Online]. Available: https://www.statista.com/forecasts/1443175/revenue-search-advertising-market-for-different-segments-australia
