Revenue in the Out-of-Home Advertising market for different segments Switzerland 2020-2030

The ad spending is forecast to experience significant growth in all segments in 2030. Comparing the two different segments for the year 2030, the segment 'Traditional Out-of-Home Advertising' leads the ranking with 344.99 million U.S. dollars. Contrastingly, 'Digital Out-of-Home Advertising' is ranked last, with 241.69 million U.S. dollars. Their difference, compared to Traditional Out-of-Home Advertising, lies at 103.3 million U.S. dollars.

Find further statistics on other topics such as a comparison of the average ad spending per capita in Luxembourg and a comparison of the reach in Russia.

The Statista Market Insights cover a broad range of additional markets.

Revenue in the Out-of-Home Advertising market for different segments Switzerland from 2020 to 2030 (in million U.S. dollars)

Characteristic	Traditional Out-of-Home Advertising	Digital Out-of-Home Advertising
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

More information

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Out-of-Home (OOH) Advertising refers to any advertising in public areas. OOH Advertising includes all ad spending on large formats (e.g., billboards), street furniture (e.g., bus shelters), transit and transportation (e.g., bus and commuter rail displays), and place-based media (e.g., traditional ambient media at the point of sale). Out-of-Home Advertising is divided into two markets: Traditional OOH Advertising and Digital OOH Advertising.

Structure:

The Traditional Out-of-Home Advertising market refers to all revenues from advertising in traditional (physical) out-of-home media. The content in this market only refers to non-digital revenues.
Digital Out-of-Home Advertising refers to all revenues generated from internet-connected out-of-home advertisements. The content in this market only refers to digital revenues.

Additional information:
Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Out-of-Home (OOH) Advertising and Digital Out-of-Home (DOOH) Advertising can be found on the respective pages. Key players in Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Citation formats