Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments Worldwide 2020-2030

Over the last two observations, the average ad spending per capita is forecast to significantly increase in all segments. The trend observed from 2020 to 2030 remains consistent throughout the entire forecast period. There is a continuous increase in the average ad spending per capita across all segments. Notably, the Digital Out-of-Home Advertising segment achieves the highest value of 3.26 U.S. dollars at 2030.

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Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments Worldwide from 2020 to 2030

Characteristic	Digital Out-of-Home Advertising	Traditional Out-of-Home Advertising
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Out-of-Home (OOH) Advertising refers to any advertising in public areas. OOH Advertising includes all ad spending on large formats (e.g., billboards), street furniture (e.g., bus shelters), transit and transportation (e.g., bus and commuter rail displays), and place-based media (e.g., traditional ambient media at the point of sale). Out-of-Home Advertising is divided into two markets: Traditional OOH Advertising and Digital OOH Advertising.

Structure:

The Traditional Out-of-Home Advertising market refers to all revenues from advertising in traditional (physical) out-of-home media. The content in this market only refers to non-digital revenues.
Digital Out-of-Home Advertising refers to all revenues generated from internet-connected out-of-home advertisements. The content in this market only refers to digital revenues.

Additional information:
Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Out-of-Home (OOH) Advertising and Digital Out-of-Home (DOOH) Advertising can be found on the respective pages. Key players in Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

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