Average revenue per unit (ARPU) in the Household Appliances market for different segments Nigeria 2019-2029

Over the last two observations, the average revenue per household is forecast to significantly increase in all segments. As part of the positive trend, the average revenue per household reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Major Appliances, which has the highest value of 335.44 U.S. dollars.

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Average revenue per unit (ARPU) in the Household Appliances market for different segments Nigeria from 2019 to 2029

Characteristic	Major Appliances	Small Appliances
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Supplementary notes

The Household Appliances market covers appliances that are usually used in private households. The retail sector also refers to kitchen appliances as white goods. The market is divided into Major and Small Home Appliances, while consumer electronics are not included here (therefore see Consumer Electronics). The largest manufacturers of home appliances are AEG, Bosch, Siemens, Miele, Bauknecht, KitchenAid, Whirlpool, and Groupe SEB (Rowenta, Tefal, Krups, Moulinex). The home appliances market relies both on imports (mainly from China) as well as domestic production: especially Italy, Poland, and Germany are significant manufacturing countries. The major appliances industry has seen a sustained growth in revenue despite a stagnation of volume sales. This development is caused by a trend for consumers to purchase high-quality appliances that are both energy efficient and easy to control. Smart and connected appliances are becoming more and more popular. Consumer electronics are not included.

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