Average revenue per unit (ARPU) in the Hard Seltzer market Australia 2019-2027

Definition:

Hard seltzer, also referred to as spiked seltzer or hard sparkling alcohol water, is a carbonated alcoholic beverage that often contains fruit flavoring. Typically, it is clear and colorless, with an alcohol content of 4–6% alcohol by volume (ABV).

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per liter), as well as sales channels. Additionally, it covers sales (at-home sales, out-of-home sales, and eCommerce sales) to private end customers (B2C).

• The at-home market encompasses sales via supermarkets, hypermarkets, convenience stores, and similar channels.
• The out-of-home market encompasses sales to hotels, restaurants, catering companies, cafés, bars, and similar hospitality service establishments.
• The eCommerce market encompasses the sale of physical goods via digital channels. Online sales are also displayed in the eCommerce Alcoholic Drinks subsegment of Digital Market Insights. However, online sales that are attributable to the out-of-home consumption of alcoholic beverages are not included.

Different prices are considered for at-home and out-of-home consumption. The price per unit refers to liters as a base unit, and the average price is a combination of the at-home and out-of-home prices, which includes all sales and consumption taxes. At-home and out-of-home prices are displayed separately and can be found in the lowest segment-levels of the Alcoholic Drinks market. Per capita figures refer to the whole population.
Hard seltzer was introduced to the U.S. market in 2013. Representative products include White Claw Hard Seltzer, Spiked Seltzer, Bud Light Seltzer, Truly Seltzer, Corona Hard Seltzer, and Smirnoff Spiked Sparkling Seltzer.
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