Per capita sales volume in the Beer market for different segments Germany 2018-2029

Over the forecast period until 2029, the average volume per capita, at home is forecast to exhibit fluctuations among the four segments. The indicator decreases towards the end of the forecast period only in the segment Beer, at home, while the remaining segments follow a positive trend. The difference between 2018 and 2025 amounts to an absolute value of 5.2400 U.S. dollars.

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Per capita sales volume in the Beer market for different segments Germany from 2018 to 2029

Characteristic	Beer, at home	Alcoholic Beer	Beer, out of home	Non-Alcoholic Beer
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

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