Hungary: podcast advertising revenue 2027

Revenues from podcast advertising totaled approximately 1.6 million U.S. dollars in Hungary in 2023. The indicator is estimated to reach over 1.7 million U.S. dollars and therefore a new peak in 2027.

Podcast advertising revenue in Hungary from 2017 to 2027 (in 1,000 U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition

Podcast advertising refers to the practice of promoting products, services, or brands through ads inserted into podcasts, which are audio recordings that can be downloaded or streamed online. Podcasts can cover a wide range of topics, including news, entertainment, education, and business. Podcast advertising can take different forms, including pre-roll ads that play at the beginning of a podcast, mid-roll ads that play in the middle of a podcast, and post-roll ads that play at the end of a podcast. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as listener engagement, downloads, or conversions.

Additional information:

Podcast advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on podcast advertising spending and exclude agency commissions, rebates, production costs, and taxes.

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