Average revenue per unit (ARPU) in the app market United Kingdom 2017-2027

The average revenue per download in the app market in the United Kingdom was forecast to continuously increase between 2024 and 2027 by in total 0.8 U.S. dollars (+12.7 percent). After the fifth consecutive increasing year, the indicator is estimated to reach 7.13 U.S. dollars and therefore a new peak in 2027.

The Statista Market Insights cover a broad range of additional markets.

Average revenue per unit (ARPU) in the app market United Kingdom from 2017 to 2027

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.

Structure:

We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.

Additional Information:

We consider three different sources of revenue:

Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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