The number of users in the toys & baby segment of the e-commerce market in China was forecast to continuously increase between 2024 and 2027 by in total 96.4 million individuals (+38.86 percent). After the tenth consecutive increasing year, the user number is estimated to reach 344.47 million individuals and therefore a new peak in 2027. Notably, the number of users of the toys & baby segment of the e-commerce market was continuously increasing over the past years. Find further similar statistics about the toys & baby segment of the e-commerce market in countries or regions like Brazil, India, and the Nigeria.
Number of users in the toys & baby segment of the e-commerce market China from 2017 to 2027
(in million individuals)
The eCommerce market segment Toys, Hobby & DIY includes the digital B2C sale of goods which people buy for their leisure activities. These include traditional toys and games for children and adults, video game consoles, various musical instruments and their accessories, equipment for indoor and outdoor sports activities, equipment for fishing, DIY and garden products (e.g., sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby and stationery articles (e.g., art/collectors’ items, car parts, and adult entertainment products). Major sales channels in this market segment include internet retailers (e.g., amazon.com, walmart.com) and dedicated online stores (e.g., toysRus.com, hamleys.com, and staples.com). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C) are not included in this category. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Market Insights. (July 24, 2023). Number of users in the toys & baby segment of the e-commerce market China from 2017 to 2027 (in million individuals) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/forecasts/1439365/number-of-users-toys-baby-toys-hobby-diy-market-china
Statista Market Insights. "Number of users in the toys & baby segment of the e-commerce market China from 2017 to 2027 (in million individuals)." Chart. July 24, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/forecasts/1439365/number-of-users-toys-baby-toys-hobby-diy-market-china
Statista Market Insights. (2023). Number of users in the toys & baby segment of the e-commerce market China from 2017 to 2027 (in million individuals). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/forecasts/1439365/number-of-users-toys-baby-toys-hobby-diy-market-china
Statista Market Insights. "Number of Users in The Toys & Baby Segment of The E-commerce Market China from 2017 to 2027 (in Million Individuals)." Statista, Statista Inc., 24 Jul 2023, https://www.statista.com/forecasts/1439365/number-of-users-toys-baby-toys-hobby-diy-market-china
Statista Market Insights, Number of users in the toys & baby segment of the e-commerce market China from 2017 to 2027 (in million individuals) Statista, https://www.statista.com/forecasts/1439365/number-of-users-toys-baby-toys-hobby-diy-market-china (last visited November 23, 2024)
Number of users in the toys & baby segment of the e-commerce market China from 2017 to 2027 (in million individuals) [Graph], Statista Market Insights, July 24, 2023. [Online]. Available: https://www.statista.com/forecasts/1439365/number-of-users-toys-baby-toys-hobby-diy-market-china
