Average revenue per unit (ARPU) in the tobacco products market Romania 2019-2029

Data provided by Statista Market Insights are estimates.

Definition:

The market for Tobacco Products is constituted here by (filtered) Cigarettes, Smoking Tobacco (fine-cut tobacco, pipe tobacco), Cigars and cigarillos, and E-Cigarettes. Snuff, chewing tobacco and heat-not-burn products are not included at the moment nor are untaxed tobacco products. The five most important producers worldwide are the China National Tobacco Corporation, Philip Morris International (PMI), British American Tobacco (BAT), Japan Tobacco International (JTI) and Imperial Tobacco.

Structure:

The market is divided into the following segments:

• Cigarettes
• Smoking Tobacco
• Cigars
• E-cigarettes

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit, and sales channels. To give a better representation of per capita figures, the population considered is 15 years and above.

To enable a better comparison between Cigarettes and Cigars and Smoking tobacco in terms of volume, per capita consumption and price per unit, the latter's volume is denoted in pieces, where one piece is equivalent to one gram of loose tobacco.

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