Average revenue per unit (ARPU) in the health & fitness segment of the app market United Kingdom 2017-2027

The average revenue per download in the 'Health & Fitness' segment of the app market in the United Kingdom was forecast to continuously increase between 2024 and 2027 by in total 0.4 U.S. dollars (+18.1 percent). After the fifth consecutive increasing year, the indicator is estimated to reach 2.62 U.S. dollars and therefore a new peak in 2027.

The Statista Market Insights cover a broad range of additional markets.

Average revenue per unit (ARPU) in the health & fitness segment of the app market United Kingdom from 2017 to 2027

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Health & Fitness market contains apps for tracking health, working out, managing stress, and providing various home remedies. The scheduled and interactive nature of many of these apps encourages users to pursue and maintain healthy lifestyles. Workout apps such as Home Workout encourage regular exercise routines with increasing progressions of difficulty. Another app, MyFitnessPal, tracks diet and calorie consumption in order to achieve specific weight goals.

Additional Information:

We consider three different sources of revenue:

Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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