Number of users in the beauty care segment of the e-commerce market United States 2017-2027

The number of users in the beauty care segment of the e-commerce market in the United States was forecast to continuously increase between 2024 and 2027 by in total 13.4 million individuals (+14.55 percent). After the tenth consecutive increasing year, the user number is estimated to reach 105.47 million individuals and therefore a new peak in 2027. Notably, the number of users of the beauty care segment of the e-commerce market was continuously increasing over the past years.
Find further similar statistics about the beauty care segment of the e-commerce market in countries or regions like China, Russia, and Mexico.

Number of users in the beauty care segment of the e-commerce market United States from 2017 to 2027 (in million individuals)

Characteristic	In million individuals
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Supplementary notes

The eCommerce market segment Beauty, Health, Personal & Household Care refers to the commercial (B2C) sales of beauty products (cosmetics and fragrances), over-the-counter (OTC) medical and pharmaceutical products (e.g., vitamins and minerals; analgesics), personal care items (e.g., eye care, oral care), and household care products (e.g., detergents, insecticides, and paper tissues) sold via digital channels. These include internet retailers (e.g., amazon.com), online pharmacies, online stores of drugstores, and other individual traders (e.g., cvs.com, bathandbodyworks.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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