Revenue in the health care segment of the e-commerce market Italy 2019-2029

The revenue in the otc pharmaceuticals e-commerce market in Italy was forecast to continuously increase between 2024 and 2029 by in total 2 billion U.S. dollars (+86.11 percent). After the seventh consecutive increasing year, the revenue is estimated to reach 4.3 billion U.S. dollars and therefore a new peak in 2029.

Find further information concerning the number of users in the otc pharmaceuticals e-commerce market in Indonesia and the number of users in the otc pharmaceuticals e-commerce market in the United States.

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Revenue in the health care segment of the e-commerce market Italy from 2019 to 2029 (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce OTC Pharmaceuticals market refers to the online sales of over-the-counter (OTC) pharmaceutical products, which are medications that can be purchased without a prescription. These products include pain relievers, cold and flu medications, allergy medications, digestive aids, and more. The market encompasses the digital platforms and websites where consumers can purchase these products directly from the manufacturers, distributors, or retailers, without the need for a doctor's prescription.

Structure:

The market consists out of several parts, namely: Analgesics, Cold & Cough Remedies, Digestives & Intestinal Remedies, Hand Sanitizer, Incontinence, Skin Treatment, Vitamins & Minerals. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce OTC Pharmaceuticals comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies, such as Johnson & Johnson, Procter & Gamble, and Pfizer.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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