ARPU in the apparel segment of the e-commerce market Hong Kong 2019-2029

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Apparel market is a sector of online retailing that focuses on selling clothing and fashion accessories through digital channels. The purpose of eCommerce Apparel is to provide consumers with a convenient and accessible way to purchase a wide range of apparel products, including dresses, shirts, pants, shoes, and accessories like handbags, jewelry, and hats.

The relevance of the eCommerce Apparel market lies in its ability to offer consumers a vast selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.

The eCommerce Apparel market has experienced significant growth in recent years, driven by factors such as the increasing popularity of online shopping, the rise of direct-to-consumer brands, and the COVID-19 pandemic, which has led to more time spent at home and an increased focus on comfortable and casual clothing.

Examples of successful eCommerce Apparel businesses include ASOS, which offers a wide range of fashion products for women and men, and Zappos, which specializes in shoes and accessories. Additionally, online marketplaces like Amazon and Walmart have expanded their apparel offerings, providing consumers with more options for ordering their favorite clothing items online.

Structure:

The eCommerce market for Apparel consists of four different markets:

• The Children's Apparel market includes Coats & Jackets, Blazers, Suits & Ensembles, Dresses & Skirts, Trousers, Shirts & Blouses, Jerseys, Sweatshirts & Pullovers, Sports & Swimwear (Sportswear, Swimwear), Night & Underwear, T-Shirts, Tights & Leggings, Socks, Baby Clothes, Clothing Accessories & Other Clothes (Gloves, Shawls & Scarves, Belts, Hats & Caps, Ties & Bow Ties, Leather Clothes, Felt and Fur & Other Clothes).
• The Men's Apparel market comprises Coats & Jackets, Blazers, Suits, Trousers, Shirts, Jerseys, Sweatshirts & Pullovers, Sports & Swimwear (Performance Apparel, Sports-Inspired Apparel, Swimwear), Night & Underwear, T-Shirts, Socks, Clothing Accessories & Other Clothes (Gloves, Shawls & Scarves, Belts, Hats & Caps, Ties & Bow Ties, Leather Clothes, Felt and Fur & Other Clothes).
• The Woman's Apparel market contains Coats & Jackets, Blazers, Suits & Ensembles, Dresses & Skirts, Trousers, Shirts & Blouses, Jerseys, Sweatshirts & Pullovers, Sports & Swimwear (Performance Apparel, Sports-Inspired Apparel, Swimwear), Night & Underwear, T-Shirts, Tights & Leggings, Socks, Clothing Accessories & Other Clothes (Gloves, Shawls & Scarves, Belts, Hats & Caps, Leather Clothes, Felt and Fur & Other Clothes).
• The Other Apparel market includes, among others, skorts, outerwear, and clothing accessories such as bandanas, handkerchiefs, and tie clips. Work clothes, toddler and baby clothes, outdoor clothing, as well as other personal accessories, such as watches and jewelry, handbags, or similar items that do not count as actual articles of clothing, are not included in this market.

Additional Information:

Apparel comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Taobao, JD, SHEIN, Target, and Asos.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.