ARPU in the household appliances segment Austria 2019-2029

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Household Appliances market is a sector of online retailing that focuses on the online sale of long-lasting home appliances that are usually used in private households. These household appliances can be further divided into major appliances (e.g., washing machines, dishwashers, refrigerators) and small appliances (e.g., coffee machines, microwaves, ovens, electric kettles, vacuum cleaners, irons). The purpose of eCommerce Household Appliances is to provide consumers with a convenient and accessible way to purchase a wide range of products, including refrigerators, washing machines, dishwashers, vacuum cleaners, and small kitchen appliances.

The relevance of the eCommerce Household Appliances market lies in its ability to offer consumers a vast selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.

The eCommerce Household Appliances market has experienced significant growth in recent years, driven by factors such as the increasing popularity of online shopping, the rise of direct-to-consumer brands, and the constant innovation and upgrades of household appliances.

Examples of successful eCommerce Household Appliances businesses include Samsung, which offers a wide range of high-quality appliances, and Home Depot, which specializes in home improvement products and appliances. Additionally, online marketplaces like Amazon and Walmart have expanded their appliances offerings, providing consumers with more options for ordering their favorite household appliances online.

Structure:

The eCommerce market for Household Appliances consists of two different markets:

• The Major Appliances market includes refrigerators, freezers, dishwashing machines, washing machines, cookers, ovens, and air conditioners.
• The Small Appliances market contains vacuum cleaners, small kitchen appliances, hair clippers, irons, toasters, grills, roasters, coffee machines, and hair dryers.

Additional Information:

Household Appliances comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, JD, Tmall, Taobao, Homedepot and Lowes.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.