Number of users in the ebooks segment of the media market China 2019-2029

The number of readers in the 'eBooks' segment of the media market in China was forecast to continuously increase between 2024 and 2029 by in total 28 million users (+7.14 percent). After the seventh consecutive increasing year, the number of readers is estimated to reach 419.89 million users and therefore a new peak in 2029.

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Number of users in the ebooks segment of the media market China from 2019 to 2029 (in million individuals)

Characteristic	In million individuals
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

eBooks, short for electronic books, refer to digital versions of printed books that are readable on electronic devices such as e-readers, smartphones, tablets, and computers. They offer readers the convenience of accessing and reading a wide range of literature and educational materials digitally, often featuring interactive elements and the ability to adjust font size and style for personalized reading experiences.

Additional Information:

The market comprises revenues, readers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Key players in the market are companies, such as Amazon Kindle Store, Apple Books, and Rakuten Kobo.

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