The global ad spending in the digital advertising market was forecast to continuously increase between 2024 and 2028 by in total 225.3 billion U.S. dollars (+30.43 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 965.59 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the digital advertising market was continuously increasing over the past years.
Revenue in the digital advertising market Worldwide from 2018 to 2028 (in billion U.S. dollars)
Other statistics that may interest you Digital advertising worldwide
Overview
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- Premium Statistic Global digital advertising expenditure 2014-2026
- Premium Statistic Digital ad spend growth worldwide 2022-2027
- Premium Statistic Share of digital ad revenue worldwide 2018-2028
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2023
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Walled gardens vs. open internet share of digital ad revenue worldwide 2017-2027
- Premium Statistic Digital advertising revenue for major internet companies 2023-2027
- Premium Statistic Companies with fastest-growing digital ad revenue worldwide 2023
Regional data
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- Premium Statistic Digital ad spending in North America 2017-2029
- Premium Statistic Digital ad spend in North America 2022, by format
- Premium Statistic Annual digital ad spending in Latin America 2022-2024
- Premium Statistic Digital ad spend in Latin America and the Caribbean 2024, by format
- Premium Statistic Digital advertising spending in Europe 2006-2023
- Premium Statistic Digital ad spend in Europe 2023, by format
- Premium Statistic Digital ad spend in the Middle East & North Africa 2021-2023
- Premium Statistic Value of digital ad spending in MENA 2023, by format
Industry data
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- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Change in automotive ad spend worldwide 2024, by medium
- Premium Statistic Change in CPG/FMCG ad spend worldwide 2024, by medium
- Premium Statistic Change in retail ad spend worldwide 2024, by medium
- Premium Statistic Change in telecommunications ad spend worldwide 2024, by medium
Channel spending
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- Premium Statistic Display ad spend worldwide 2022-2026
- Premium Statistic Digital Market Outlook: banner advertising revenue worldwide 2019-2028
- Premium Statistic Digital Market Outlook: digital video ad revenue worldwide 2019-2028
- Premium Statistic Digital Market Outlook: search ad revenue worldwide 2019-2028
- Premium Statistic Revenue of the digital classifieds industry Worldwide 2019-2028
- Premium Statistic Social media ad spend worldwide 2019-2029
- Premium Statistic Mobile ad spending worldwide 2018-2024
- Premium Statistic Programmatic ad spend worldwide 2017-2028
Marketer perspective
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- Premium Statistic Leading marketing concerns worldwide 2023
- Premium Statistic Leading digital advertising concerns worldwide 2023
- Premium Statistic Technologies marketing professionals were planning to adopt or retire worldwide 2023
- Premium Statistic Reliance on third-party cookies among advertisers worldwide 2024
- Premium Statistic Platforms profiting from cookie deprecation worldwide 2024
- Premium Statistic Most impactful content measures driving revenues for marketers worldwide 2024
- Premium Statistic Factors important for publishers open to embedding ads on their webpages 2023
Consumer perspective
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- Premium Statistic Main sources for online shopping inspiration worldwide 2023
- Premium Statistic Leading channels for product search worldwide 2023
- Premium Statistic Online platforms consumers use to find information worldwide 2023
- Premium Statistic Share of consumers wanting compressed commerce worldwide 2023, by country
- Premium Statistic What global consumers find creepy or cool about targeted ads & personalization 2023
- Premium Statistic Consumers' comfort with brands using AI in their advertising worldwide 2024
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Statista Market Insights. (November 22, 2023). Revenue in the digital advertising market Worldwide from 2018 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/forecasts/1436099/revenue-digital-advertising-digital-advertising-market-worldwide
Statista Market Insights. "Revenue in the digital advertising market Worldwide from 2018 to 2028 (in billion U.S. dollars)." Chart. November 22, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/forecasts/1436099/revenue-digital-advertising-digital-advertising-market-worldwide
Statista Market Insights. (2023). Revenue in the digital advertising market Worldwide from 2018 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/forecasts/1436099/revenue-digital-advertising-digital-advertising-market-worldwide
Statista Market Insights. "Revenue in The Digital Advertising Market Worldwide from 2018 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/forecasts/1436099/revenue-digital-advertising-digital-advertising-market-worldwide
Statista Market Insights, Revenue in the digital advertising market Worldwide from 2018 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1436099/revenue-digital-advertising-digital-advertising-market-worldwide (last visited November 22, 2024)
Revenue in the digital advertising market Worldwide from 2018 to 2028 (in billion U.S. dollars) [Graph], Statista Market Insights, November 22, 2023. [Online]. Available: https://www.statista.com/forecasts/1436099/revenue-digital-advertising-digital-advertising-market-worldwide