Revenue in the TV & video advertising segment of the advertising market Worldwide 2019-2029

The global ad spending in the 'TV & Video Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2029 by in total 53.8 billion U.S. dollars (+15.94 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 391.36 billion U.S. dollars and therefore a new peak in 2029. Notably, the ad spending of the 'TV & Video Advertising' segment of the advertising market was continuously increasing over the past years.

Find more key insights for the ad spending in countries and regions like the ad spending in the 'TV & Video Advertising' segment of the advertising market in China and the ad spending in the 'Traditional TV Advertising' segment of the advertising market in Africa.

The Statista Market Insights cover a broad range of additional markets.

Revenue in the TV & video advertising segment of the advertising market Worldwide from 2019 to 2029 (in billion U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
TV & Video Advertising includes advertising in the form of moving visual images instead of traditional broadcast television and all ad formats within digital video channels. Traditional TV Advertising includes non-digital formats and excludes all forms of digital TV advertising. Traditional TV Advertising also covers all ad spending on pay-TV operators and networks, free-to-air networks, and free-to-air spin-off digital channels from terrestrial network operators. In comparison, Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.

Structure:

Traditional TV Advertising includes all ad spending on moving image formats broadcasted via traditional transmission channels such as terrestrial and digital terrestrial (DTTV, DTT, DTTB) TV, cable TV, satellite TV, and linear TV delivered via Internet Protocol television (IPTV).
Digital Video Advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).

Additional information:
The TV & Video Advertising market comprises advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending and users for the market. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional TV Advertising and Digital Video Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

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