Average revenue per unit (ARPU) in the social media advertising segment of the advertising market United States 2020-2030

The average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in the United States was forecast to continuously increase between 2024 and 2030 by in total 174.8 U.S. dollars (+66.25 percent). After the tenth consecutive increasing year, the average ad spending per internet user is estimated to reach 438.61 U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per internet user of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.

Find more key insights for the average ad spending per internet user in countries and regions like the reach by social network in the 'Facebook' segment of the advertising market in Saudi Arabia and the ad spending in the 'Digital Video Advertising' segment of the advertising market in the world.

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Average revenue per unit (ARPU) in the social media advertising segment of the advertising market United States from 2020 to 2030

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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