The ad spending in the 'Digital Video Advertising' segment of the advertising market in Australia was forecast to continuously increase between 2024 and 2029 by in total 970.3 million U.S. dollars (+27.93 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 4.4 billion U.S. dollars and therefore a new peak in 2029. Notably, the ad spending of the 'Digital Video Advertising' segment of the advertising market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.Definition: Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.
Additional information: Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.
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Statista Market Insights. (July 22, 2024). Revenue in the digital video advertising segment of the advertising market Australia from 2019 to 2029 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1435792/revenue-digital-video-advertising-tv-video-advertising-market-australia
Statista Market Insights. "Revenue in the digital video advertising segment of the advertising market Australia from 2019 to 2029 (in million U.S. dollars)." Chart. July 22, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1435792/revenue-digital-video-advertising-tv-video-advertising-market-australia
Statista Market Insights. (2024). Revenue in the digital video advertising segment of the advertising market Australia from 2019 to 2029 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1435792/revenue-digital-video-advertising-tv-video-advertising-market-australia
Statista Market Insights. "Revenue in The Digital Video Advertising Segment of The Advertising Market Australia from 2019 to 2029 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/forecasts/1435792/revenue-digital-video-advertising-tv-video-advertising-market-australia
Statista Market Insights, Revenue in the digital video advertising segment of the advertising market Australia from 2019 to 2029 (in million U.S. dollars) Statista, https://www.statista.com/forecasts/1435792/revenue-digital-video-advertising-tv-video-advertising-market-australia (last visited August 24, 2024)
Revenue in the digital video advertising segment of the advertising market Australia from 2019 to 2029 (in million U.S. dollars) [Graph], Statista Market Insights, July 22, 2024. [Online]. Available: https://www.statista.com/forecasts/1435792/revenue-digital-video-advertising-tv-video-advertising-market-australia