Number of users in the TV & video segment of the media market China 2019-2029

The number of users in the 'TV & Video' segment of the media market in China was forecast to continuously increase between 2024 and 2029 by in total 97.7 million users (+8.77 percent). After the tenth consecutive increasing year, the number of users is estimated to reach 1.2 billion users and therefore a new peak in 2029. Notably, the number of users of the 'TV & Video' segment of the media market was continuously increasing over the past years.

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Number of users in the TV & video segment of the media market China from 2019 to 2029 (in million individuals)

Characteristic	In million individuals
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

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