ARPU in the small appliances segment Iraq 2019-2029

Data provided by Statista Market Insights are estimates.

Definition: Small appliances are characterized by their compact and lightweight design, and are often used for a variety of tasks such as cleaning, cooking, and personal grooming. Compared to their larger counterparts, they are more prone to wear and tear and have a shorter shelf life. Therefore, consumers may opt to replace them more frequently.

Structure: The small appliances segment consists of the following subsegments:

• Vacuum cleaners
• Small kitchen appliances
• Hair clippers
• Irons
• Toasters
• Grills & Roasters
• Hair Dryers
• Coffee Machines
• Microwave ovens
• Electric Kettles
• Air Fryers

Additional Information: The market comprises key performance indicators such as revenues, volume, price per unit, average revenue and volume per household, and sales channels.

Note that the volume sales only refer to B2C (business to consumer) sales, via both the offline and the online channel. The average revenue and volume per household are determined by dividing the revenues and volume by the number of households, where a household refers to a house and its occupants, regarded as a unit. Finally, price per unit refers to the cost of a single unit of the product.

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