Popularity of apparel online shops in the UK. 2023, by brand

Published by Statista Research Department, Dec 20, 2023
Primark was the most-liked online fashion shop in the United Kingdom in 2023. 47 percent of consumers in the country like the brand of affordable clothing. Next came next, with 40 percent of consumers liking the fashion retailer.

Online fashion shops popularity in the United Kingdom (UK) in 2023, by brand

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Source

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Number of respondents

4,977 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to fashion online shops, which of the following brands do you like?"

Multiple answers were possible.

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