Primark was the most-used online fashion shop in the United Kingdom in 2023. 37 percent of consumers in the country have bought something at Primark's online shop that year. Chinese fast fashion sensation SHEIN came in second, with 31 percent of consumers shopping there at least once in 2023.
Online fashion shops usage in the United Kingdom (UK) in 2023, by brand
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U.S. market
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Leading marketplaces
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Consumer behavior
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Statista. (November 30, 2023). Online fashion shops usage in the United Kingdom (UK) in 2023, by brand [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1430266/fashion-shops-usage-uk
Statista. "Online fashion shops usage in the United Kingdom (UK) in 2023, by brand." Chart. November 30, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1430266/fashion-shops-usage-uk
Statista. (2023). Online fashion shops usage in the United Kingdom (UK) in 2023, by brand. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1430266/fashion-shops-usage-uk
Statista. "Online Fashion Shops Usage in The United Kingdom (Uk) in 2023, by Brand." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/forecasts/1430266/fashion-shops-usage-uk
Statista, Online fashion shops usage in the United Kingdom (UK) in 2023, by brand Statista, https://www.statista.com/forecasts/1430266/fashion-shops-usage-uk (last visited August 25, 2024)
Online fashion shops usage in the United Kingdom (UK) in 2023, by brand [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/forecasts/1430266/fashion-shops-usage-uk