Loyalty to apparel online shops in the UK. 2023, by brand

Published by Statista Research Department, Dec 20, 2023
Primark's online customers in the United Kingdom were the most loyal in 2023. Nine in ten UK consumers who have bought something at Primark's online store were planning on buying something there again in the future. Marks & Spencer came in second place in the loyalty ranking, with 86 percent of its consumers indicating that they will shop there again.

Online fashion shops loyalty in the United Kingdom (UK) in 2023, by brand

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Source

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Number of respondents

4,977 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to fashion online shops, which of the following brands are you likely to use again in the future?"

Multiple answers were possible.

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