Social media buzz of apparel online shops in the UK. 2023, by brand

Published by Statista Research Department, Dec 20, 2023
SHEIN received the most social media and advertising buzz of all online fashion stores in the United Kingdom in 2023. 26 percent of respondents to a 2023 survey said that they had noticed the brand SHEIN in the media, on social media, or in advertising in the past three months. Argos came in second, with 25 percent.

Online fashion shops buzz in the United Kingdom (UK) in 2023, by brand

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Number of respondents

4,977 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

Multiple answers were possible.

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