Social media buzz of apparel online shops in the U.S. 2023, by brand

Published by Statista Research Department, Dec 20, 2023
Target received the most social media and advertising buzz of all online fashion stores in the United States in 2023. 44 percent of respondents to a 2023 survey said that they had noticed the brand Target in the media, on social media, or in advertising in the past three months. Chinese fast fashion retailer SHEIN came in second, with 42 percent.

Online fashion shops buzz in the United States in 2023, by brand

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Source

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Number of respondents

4,986 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

Multiple answers were possible.

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