Loyalty to apparel online shops in the U.S. 2023, by brand

Published by Statista Research Department, Dec 20, 2023
Online customers of Target are the most loyal to their brand compared to other fashion brands in the United States. A 2023 survey revealed that 89 percent of consumers who placed an online order at Target were planning to shop there again in the future. Customers of American Eagle and SHEIN are also loyal to their brands.

Online fashion shops loyalty in the United States in 2023, by brand

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Source

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Number of respondents

4,986 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to fashion online shops, which of the following brands are you likely to use again in the future?"

Multiple answers were possible.

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