Usage of apparel online shops in the U.S. 2023, by brand

Published by Statista Research Department, Dec 20, 2023
Target was the most-used online fashion store in the United States in 2023. 44 percent of surveyed respondents said that they have bought a Target product online in the past 12 months. The Chinese fast fashion website SHEIN came in third in the ranking of most-used brands.

Online fashion shops usage in the United States in 2023, by brand

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Source

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Number of respondents

4,986 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to fashion online shops, which of the following brands have you used in the past 12 months?"

Multiple answers were possible.

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