Popularity of apparel online shops in the U.S. 2023, by brand

Published by Statista Research Department, Dec 20, 2023
In 2023, when it came to popularity of online fashion shops in the United States, Target was leading the way with 52 percent of respondents stating that they liked the brand. Second was Kohl's, with 45 percent of people reporting to like the online marketplace.

Online fashion shops popularity in the United States in 2023, by brand

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Source

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Number of respondents

4,986 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to fashion online shops, which of the following brands do you like?"

Multiple answers were possible.

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