Indicator 'Revenue' in the 'Bike-sharing' segment of the shared mobility market for different regions 2023

Sweden is leading the ranking by revenue in the shared bicycle market among Nordic nations, recording 10.2 million euros in revenue in 2023. Following it is Norway with 4.8 million euros, while Iceland is trailing the ranking with nearly 212,600 euros, resulting in a difference of 10 million euros with the ranking leader, Sweden.

Bicycle sharing revenue in the Nordics in 2023 (in thousand euros)

Characteristic	Revenue in thousand euros
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based on an October 2023 modelling.

Supplementary notes

Data provided by Statista Market Insights are estimates.

In bike-sharing services, bicycles are generally owned by a bike-sharing provider and are independently reserved by customers around the clock. Customers are required to open an account with the bike-sharing provider and can then reserve bicycles. This is usually done with a smartphone app, but there are also service providers that allow reservations to be made via the provider's website, by telephone, or at a terminal.

The two most frequently used bike-sharing varieties are the following: station-based (e.g., Stadtrad and Citi Bike New York) and free-floating (such as nextbike and ofo). With station-based bike-sharing, a bicycle is retrieved from a bike-sharing station and returned to either the same station or dropped off at another station. With free-floating bike-sharing, it is possible to find bicycles everywhere within the service provider's business zone and leave the bicycle anywhere in accordance with traffic regulations.

A third type of bike-sharing is peer-to-peer bike-sharing. With this format, bicycles that are owned by a private individual are made available for sharing. Bicycles are usually reserved via an online intermediary. Peer-to-peer bike-sharing is not included in the market definition of this market (out-of-scope).

The revenue thus indicates the entire volume of bookings by users in the respective region, regardless of origin and destination. User numbers show only those individuals who have made a reservation.

Multi-day bicycle rental service providers (bike rentals) and peer-to-peer service providers are not included in this definition. Also not included in this market are free bike-sharing services (e.g., Aarhus City Bikes). Moreover, discounts, such as free minutes for customers with long-term subscriptions, have not been considered in the modeling of this market. Bike-sharing services are not available in all countries and for this reason, only a limited number of regions can be selected.

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