Fitness tracker users in the U.S. 2017-2028, by segment

Published by
Federica Laricchia,
Mar 14, 2024
In 2023, there were around 65 million fitness tracker users in the United States, most of whom were smartwatch owners. In the near future, the number of fitness tracker users is forecast to steadily increase, jumping to over 71 millions by 2028.

Number of fitness tracker users in the United States from 2017 to 2028, by segment (in millions)

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Supplementary notes

The Fitness Trackers market includes smartwatches, smart bands, and smart scales that help individuals track their physical activity, sleep, heart rate, and other fitness statistics. These devices can be connected to smartphones or the internet to share data with other fitness enthusiasts.

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Overview

6

Segments

6

Companies

4

Consumption

8

Special focus: XR devices

8

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Topics

Fitness trackersWearablesFitbitInternet of Things (IoT)
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