Penetration rate of social commerce in Thailand 2020-2028
In 2023, the penetration rate of social commerce in Thailand stood at around 17.8 percent. It was estimated that the number could increase to over 20 percent in 2028.
In 2023, the penetration rate of social commerce in Thailand stood at around 17.8 percent. It was estimated that the number could increase to over 20 percent in 2028.
Overview
KPI
Leading platforms
Social commerce
Online payment
Consumer behavior