The number of users in the 'Social Commerce' segment of the e-commerce market in Thailand was forecast to continuously increase between 2024 and 2028 by in total 1.3 million users (+9.83 percent). After the eighth consecutive increasing year, the indicator is estimated to reach 14.52 million users and therefore a new peak in 2028. Notably, the number of users of the 'Social Commerce' segment of the e-commerce market was continuously increasing over the past years.
Number of social commerce users in Thailand from 2020 to 2024 with a forecast until 2028 (in millions)
Other statistics that may interest you Social commerce in Thailand
Overview
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- Premium Statistic Social commerce as share of total e-commerce worldwide 2018-2028
- Premium Statistic Share of social commerce buyers worldwide 2023, by country
- Premium Statistic E-commerce value Thailand 2017-2023
- Premium Statistic Number of social media user accounts APAC 2024, by country
- Premium Statistic Social commerce usage frequency Asia 2023, by country
- Premium Statistic Share of livestream commerce shoppers APAC 2023, by country
Key performance indicators
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Live Commerce
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- Premium Statistic Live shopping platforms accessed to purchase an item Thailand 2024
- Premium Statistic Items purchased through live shopping events or streams Thailand 2024
- Premium Statistic Frequency of purchasing an item through live commerce Thailand 2024
- Premium Statistic Reasons for participating in live commerce or live shopping events Thailand 2024
- Premium Statistic Reasons for not participating in live commerce events Thailand 2024
Influencer marketing
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- Premium Statistic Influencer type that consumers purchased endorsed products Thailand 2023
- Premium Statistic Impact of social media influencers on purchasing Thailand 2023
- Premium Statistic Willingness to buy a collaboration product with an influencer Thailand 2023
- Premium Statistic Reasons for buying a product endorsed by an influencer Thailand 2023
- Premium Statistic Reasons for not buying a product endorsed by an influencer Thailand 2023
Consumer behavior
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- Premium Statistic Most influential sources of information for online shopping Thailand 2023
- Premium Statistic Leading products bought on social commerce Thailand 2023, by gender
- Premium Statistic Social commerce shopping frequency Thailand 2023
- Premium Statistic Leading reasons for buying products on social media Thailand 2023
- Premium Statistic Leading barriers to not buying products on social media Thailand 2023
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Statista, & Statista Digital Market Insights. (March 15, 2024). Number of social commerce users in Thailand from 2020 to 2024 with a forecast until 2028 (in millions) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/forecasts/1421100/thailand-number-of-social-commerce-users
Statista, und Statista Digital Market Insights. "Number of social commerce users in Thailand from 2020 to 2024 with a forecast until 2028 (in millions)." Chart. March 15, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/forecasts/1421100/thailand-number-of-social-commerce-users
Statista, Statista Digital Market Insights. (2024). Number of social commerce users in Thailand from 2020 to 2024 with a forecast until 2028 (in millions). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/forecasts/1421100/thailand-number-of-social-commerce-users
Statista, and Statista Digital Market Insights. "Number of Social Commerce Users in Thailand from 2020 to 2024 with a Forecast until 2028 (in Millions)." Statista, Statista Inc., 15 Mar 2024, https://www.statista.com/forecasts/1421100/thailand-number-of-social-commerce-users
Statista & Statista Digital Market Insights, Number of social commerce users in Thailand from 2020 to 2024 with a forecast until 2028 (in millions) Statista, https://www.statista.com/forecasts/1421100/thailand-number-of-social-commerce-users (last visited November 23, 2024)
Number of social commerce users in Thailand from 2020 to 2024 with a forecast until 2028 (in millions) [Graph], Statista, & Statista Digital Market Insights, March 15, 2024. [Online]. Available: https://www.statista.com/forecasts/1421100/thailand-number-of-social-commerce-users