Italy: fintech users by segment 2024| Statista

The digital payments segment of the fintech market accumulated the largest user base in Italy in 2024. That year, an estimated 19.68 million individuals used digital payments in Italy. It was followed by digital assets, with a user base of 18.11 million. The number of digital banking users stood just below seven million.

Number of fintech users in Italy in 2024, by segment (in millions)

Characteristic	Users in millions
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Supplementary notes

All figures are estimates. User numbers may overlap across various fintech segments and should not be interpreted as the total number of fintech users. A detailed methodology can be found in here.

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