Kazakhstan: online music users by segment 2027

The number of active digital music users in Kazakhstan was forecast to continuously increase over the period under consideration. By 2027, the segment of music streaming was projected to register 800.6 thousand users, marking a 25-percent increase from 2022. The sector of music downloads was predicted a more modest growth of 11 percent over the five-year period, rising from 680 thousand users in 2022 to 755 thousand users in 2027.

Find further information concerning the digital music market in Kazakhstan.

Number of active digital music users in Kazakhstan from 2017 to 2027, by segment (in 1,000s)

Characteristic	Music streaming	Music downloads
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Release date

August 2023

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Region

Kazakhstan

Supplementary notes

Definition:

Digital music refers to music that is stored, transmitted, and accessed in a digital format, typically through electronic devices such as computers, smartphones, tablets, and digital audio players. Digital music can be created, distributed, and consumed entirely in digital form, without the need for physical media such as CDs, vinyl records, or cassette tapes. Digital music can be in various file formats, such as MP3, AAC, FLAC, or WAV, and can be downloaded, streamed, or purchased online from digital music platforms, online stores, or streaming services.

Structure:

The market consists out of music streaming, which is the streaming of music through apps on a subscription basis, music downloads, which is the download of music on a device, music streaming advertising and podcast advertising, which are the advertising spendings in each of the markets.

Data provided by Statista Market Insights are estimates.

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