Buzz of consumer electronics online shops in Brazil 2023, by brand

Published by
Stephanie Chevalier,
Jul 2, 2024
In 2023, when it came to media buzz of consumer electronics online shops in Brazil, Amazon was leading the way with 68 percent of respondents stating that they had seen mentions of the brand in the media, on social media, or in advertising in the past 3 months. Second was Magazine Luiza, with 65 percent of people reporting to have seen the brand in media.

Consumer electronics online shops buzz in Brazil in 2023, by brand

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Number of respondents

4,975 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

Multiple answers were possible.

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