Consumer loyalty of consumer electronics online shops in the UK 2023, by brand

Published by
Koen van Gelder,
Sep 29, 2023
In 2023, when it came to consumer loyalty to consumer electronics online shops in the United Kingdom, Amazon was leading the way with 92 percent of respondents stating that they are likely to use the online marketplace again in the future. Second was Apple, with 85 percent of people intending to re-use the online shop.

Consumer electronics online shops loyalty in the United Kingdom in 2023, by brand

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Number of respondents

4,977 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to consumer electronics online shops, which of the following brands are you likely to use again in the future?"

Multiple answers were possible.

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