Buzz of consumer electronics online shops in the U.S. 2023, by brand
In 2023, when it came to media buzz of consumer electronics online shops in the United States, Amazon was leading the way with 60 percent of respondents stating that they had seen mentions of the brand in the media, on social media, or in advertising in the past 3 months. Second was Apple, with 47 percent of people reporting to have seen the brand in media.