Buzz of consumer electronics online shops in the U.S. 2023, by brand

Published by
Koen van Gelder,
Sep 29, 2023
In 2023, when it came to media buzz of consumer electronics online shops in the United States, Amazon was leading the way with 60 percent of respondents stating that they had seen mentions of the brand in the media, on social media, or in advertising in the past 3 months. Second was Apple, with 47 percent of people reporting to have seen the brand in media.

Consumer electronics online shops buzz in the United States in 2023, by brand

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Sources

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Number of respondents

4,986 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

Multiple answers were possible.

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Statistics on " Consumer electronics e-commerce in the United States "

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Market overview

4

Category benchmarks

4

Leading online retailers

4

Consumption

8

Spotlight: Best Buy

5

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Topics

Consumer electronics e-commerce in the U.S.E-commerce in the United StatesConsumer electronicsConsumer electronics e-commerceBig ticket e-commerce
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