Buzz surrounding beauty and health online shops in Brazil 2023, by brand
In 2023, when it came to media buzz of beauty and health online shops in Brazil, O Boticário was leading the way with 74 percent of respondents stating that they had noticed the brand in the media, on social media, or in advertising in the past 3 months. Second was Natura, with 70 percent of people reporting seeing the brand in media.