Online beauty and health shop buzz U.S. 2023

In 2023, when it came to media buzz of beauty and health online shops in the United States, Bath & Body Works was leading the way with 42 percent of respondents stating that they had noticed the brand in the media, on social media, or in advertising in the past three months. Second was CVS, with 37 percent of people reporting seeing the brand in media.

Beauty and health online shops buzz in the United States in 2023, by brand

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Number of respondents

4,986 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

Multiple answers were possible.

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